MEDIA24 LAUNCHES VIA

Media24 is launching a brand-new Afrikaans entertainment lifestyle channel, VIA, on DStv channel 147 on Monday, 9 November 2015 at 16:00.

It’s the first channel that has an exclusive focus on Afrikaans lifestyle entertainment. VIA will be available to DStv Family, Compact, Extra and Premium customers in South Africa and Namibia.

This 24-hour lifestyle channel is another innovation by Media24 to create content and products for Afrikaans audiences across diverse Media24 platforms.

“We are extremely excited to launch VIA and we’re proud that we can treat our Afrikaans audiences to a brand-new Afrikaans channel,” says Esmaré Weideman, Chief Executive Officer of Media24.

“Viewers can expect fresh, new local content that they can relate to. I think we are going to see a host of new TV stars!”

Weideman says a TV channel is a natural step in Media24’s evolution as one of Africa’s leading media companies.

“We are particularly strong when it comes to digital, social and print media and we are delighted to include TV as another platform where we can serve our audiences working closely with our magazines, newspapers and digital platforms.”

VIA will launch with 22 new programmes on food and diets, relationships and style. The channel focuses on Afrikaans women and their families.